Are you using the right channels to communicate your brand story to your target audience? Follow these tips to make the most of your digital signs.
In this ultra-competitive world, offering valuable products and services is not sufficient to grab people’s attention. You need to move beyond product features and turn your brand into a lifestyle for your target audience. That’s exactly what digital signage helps you achieve.
From interactive brand activation to striking window displays, digital signs help you tell your brand story in a way that no other channel can. Here are some expert tips to use digital signage for advertising your brand:
Identify Your Purpose
Start by defining the goal you want to achieve through digital messages. Do you want to promote an upcoming business event or a special offer? Or, do you wish to build excitement before a store launch? Trying to incorporate too much information can distract the audience. Therefore, define your purpose and stick to it.
Be Selective With the Content
The massive amount of choice customers have has reduced the average attention span to 8 seconds. That’s all you have to capture the attention of your intended customers. This means you can’t afford to have useless text or images on your digital signs. When deciding what content to display through your digital signs, make sure it’s concise, clearly visible, and memorable. Don’t forget to include critical business information such as contact numbers, websites, etc.
Avoid Too Much Animation
One of the most sought-after features of digital signage that ensure unmatched noticeability is animation. The human eye is naturally attracted to motion. Creative videos and animated offers can thus effectively drive engagement through digital screens.
However, make sure you don’t go overboard. Consider putting one or two most important pieces of information in motion and keep other items static. Also, the movement should be slow enough for viewers to capture the information.
Leverage Touch Screens
Having touch screen technology in your digital signage can take engagement to the next level. This is a great option to consider for indoor digital signage or those used at tradeshow displays in business events. It allows customers to find the information they’re looking for and note down any information they need.
Add a CTA
As a marketer, you should know that having a call-to-action (CTA) in your digital messages is just as important as the content itself. The most engaging digital signs will provide users with an opportunity to participate through CTAs like ‘Like Us in Facebook’, ‘Sign up on Our Website’, etc. These are powerful ways to program viewers to behave exactly as you want them to after hearing your story.
And that is it! These expert tips to use digital signage will only work if you work with a reliable and experienced signage company.