In order to be effective, a sign has to get noticed. A fairly simple concept but crucially important. Take the most intricately designed and artfully worded sign and stick it behind a great big oak tree and see what it does for you. Placement is a huge factor in getting your sign noticed, but sometimes even excellent placement won’t be enough. Even with good placement you have to contend with conditions such as fog, rain, and night. How can a sign get noticed in the dark?
An electronic sign gets noticed in the dark. Electronic signs almost always stand out and generate more impressions than analog signs do. Electronic signs use illumination to stand out against the dark or other visual stimuli. Electronic signs can be used indoors or outdoors. Indoors, they can shine brighter than the other signs and other things there are to look at it in an indoor environment. Outdoors, electronic signs are ideal for standing out in dark conditions. At night, in the rain, or in fog, a standard analog sign won’t generate many impressions. An electronic sign, however, shines brightly and can be seen by people and motorists at quite a distance. Electronic signs can also create the appearance of movement.This is key because our eyes are drawn to movement. Electronic signs can use LED bulbs or neon tubes.
Lighthouse Signs can design, manufacture, and install top quality electronic signs for our clients in the San Diego area of California. To learn more, please contact us.