If nobody notices your sign, then it won’t generate any impressions, and nobody can take in the information that you have displayed. This is all very much “Signage 101”. You can have the prettiest, most dynamic, cleverly worded sign in the world but if nobody can make out what it says, it’s useless to you. Placement is a huge factor in getting a sign noticed, of course, but you have to consider factors beyond just placement. For example, outdoors, you have to consider the various weather conditions that we get here in San Diego. Conditions like fog, the occasional rain, and, of course, night. How can a sign get noticed in the dark?
Lighted signs get noticed in the dark. Lighted signs almost always stand out and get noticed more than non-lighted signs do. Lighted signs use illumination to stand out against the dark or other visual stimuli. Lighted signs can be used indoors or outdoors. Inside, lighted signs can shine brighter than other signs and the various other things there are to look at it. Outside, lighted signs are great for standing out in dark conditions. At night a non-lighted sing won’t generate many impressions. A lighted sign, on the other hand, shines brightly and can be seen by people and motorists at quite a distance. Lighted signs can also create the appearance of movement.
Lighthouse Signs can design, manufacture, and install magnificent lighted signs for our clients in the San Diego area of California. To learn more, please contact us.