First, you must consider the location and the surrounding environment. Are there other large outdoor signs with which your sign must compete for impressions? Are there any potential obstructions of the sightlines? What materials work best for your sign? Large outdoor signs have to be durable because they will be subjected to the elements. We’re generally blessed with pretty nice weather in San Diego, but even the occasional rain and sun bleaching will do a number on a poorly made outdoor sign. You also have to make sure that you have zoning permission to install your large outdoor sign where you want it. A local sign studio can help with that.
A large outdoor sign could be any one of a wide number of signs, such as: