Building signs can help achieve many different goals. They can direct people to a location they are looking for and inform them of what lies within a building. When used effectively, corporate building signs can also help build your brand.
There is no better way to promote your brand niche, name, and personality to potential clients. A well-executed signage strategy can inform and entice, but it must also be cohesive. Stick with the same font styles, colors, logos, and verbiage across your marketing, including your building signs.
Think about it. The most prominent companies in the world all have recognizable colors, logos, font choices, and catchphrases. This creates brand recognition. This is where corporate building signs can help your business.
When creating a corporate signage strategy, there are other things to keep in mind.
Five Things to Keep in Mind with Your Corporate Building Signs
- Understand the Rules and Regulations
When it comes to building signs especially, familiarize yourself with the rules and restrictions imposed by your city and landlord. This goes for any outdoor signage really. There might be size restrictions or regulations preventing the use of signs that light up. Understanding the parameters you are working within can save you thousands of dollars in developing a sign that you can’t use. - Consider its Purpose
Your building sign should be bold and attention-grabbing. Consider the client’s perspective while walking or driving past your building. Can they see your sign? Can it be read clearly? Does it stand out?
While your design may be impressive on paper, it might not always play out practically in a real-world setting. - Get Creative
This is your chance to express your brand personality. You can use specific design elements to create mood and aesthetic.
For example, you might see a health and wellness company use green color pallets and more rustic fonts to evoke a natural, healthy feeling. A toy store might use bubble lettering and bright colors to express a playful, kid-friendly personality. The floor is yours to set the tone of what people can expect from your brand and, by extension, you. - Proofread, Proofread, Proofread!
There is nothing worse than corporate building signage with typos. It tells potential clients that if you don’t care enough about your own brand to do the job right, you won’t care enough about them to do a good job. Get multiple sets of eyes on everything before sending it to the printer. This is especially important when printing in different languages. - Get Help
If you are still missing the mark after all of these helpful tips and can’t figure out why maybe it’s time to reach out and ask for help from the professionals. A good graphic designer can help take your branding game to the next level by creating captivating signage that helps draw in clients.
Lighthouse Sign Co. offers the best corporate building signs in San Diego. They will be there every step from design to installation, helping you build your brand into something you can be proud of.
