How to Minimize the Cost of Advertising

Advertising is important for any business and there are a variety of ways to do it.  From social media posts to billboards and TV ads, there are advertising opportunities everywhere.  However, advertising costs can add up.  Here are some options for minimizing your costs while still increasing your return on investment (ROI).

Vehicle Wraps

Car wraps, van wraps, and general vehicle graphics are a simple and affordable advertising solution.  Adding your business logo, slogan, phone number, website, or other details to your vehicle helps give your company more credibility and recognition in the area. Studies consistently show that brand awareness plays a large role in where people choose to spend their money.  In fact, one survey revealed that 71% of consumers find brand recognition important for them to make a purchase.  

Promoting your business with vehicle wraps is an easy way to increase your brand recognition, and it has the added benefit of giving your company that professional look.  If you’re a tradesperson such as a plumber, vehicle wraps augment your brand in the eyes of the neighbors who see your vehicle parked down the street.  If you’re good enough for their neighbor to hire you, they figure you can probably help next time they have an issue themselves.  It’s tacit social credibility without having to spend resources soliciting reviews or acquiring online followers. 

Digital Signage

Another great option to decrease your advertising costs is using digital signage and electronic signs.  The cost of these have significantly gone down with LED screens, which are extremely energy efficient and last for a long time.  Digital signs are also a great investment because they can be easily modified.  That means if you put one on your monument sign out front, you can simply switch the information you display by programming new text!  

Whether you want to “Welcome Students!” back to the neighborhood after winter break or highlight your newest “Up to 30% Off!” Sale, you can make that simple change without having to purchase or create a new sign.  These are ideal for businesses with seasonal changes, menu changes, or sales, but they can also be used to highlight specific services you offer or share your values.  They also stand out well at night or in more vision-limiting weather conditions, which will set your business apart from nearby competitors. 

Cheaper Materials 

There are a variety of materials that can be used to create signs.  Working with sign professionals who will consider your design desires and ultimate objectives in a cost-effective manner is key to reducing your advertising costs.  Our expert team only uses top-quality materials and equipment in our manufacturing process in order to guarantee you sturdy, aesthetically-pleasing signs that will withstand the elements.  Even with our high-quality guarantee, there are still a variety of material options to choose from.  

One of the cheaper sign materials is vinyl which is extremely versatile and can be used in combination with other materials to lower the costs while still producing an eye-catching sign. Another affordable option is high-density urethane foam which can be cut into different shapes and designs but also retains a wood-like quality.  If you’re looking for a glass design but want to cut costs, you can go with an acrylic base that gives the same transparent look but with a cheaper price tag. 

There are so many different ways to reduce your advertising costs while still getting the ROI you’re after.  Every business needs business signs to succeed, but if you work with the right sign company, you can get a sign that works for your brand at a price you can afford.  Contact us today to discuss your options.



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