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The Impact of Outdoor Signs on Business Growth

Awareness. It’s what all businesses continuously strive for: getting their name, their product, and their message to potential and existing customers. This is why an attractive, effective outdoor sign can have such a positive impact on business growth.

Consider the best-known brands and companies you encounter every day. Your business may not be the size of the mega-brands and conglomerates out there, but you could probably learn a thing or two from them about communicating a message – it’s consistent.

Your Outdoor Sign and Its Impact
Now think about the opportunity you have to do the same with a high-quality outdoor sign in front of your business or above its front door. There is probably no better investment you can make to create awareness of your products and services for anyone passing by. Using a great design, color scheme, graphics and lettering will ensure that eyeballs are drawn to what you are selling.

Visibility is the Key
Proper outdoor signage contributes mightily to your business’s visibility. It communicates your message 24/7 – ongoing advertising for the products and services you provide. It also reinforces all of your other marketing efforts, such as your website, print, and any other forms of advertising you use. The more eyes that see your signage make the rest of your messaging that much more effective.

Communicate with Your Customers and Prospects with Your Outdoor Sign
Your outdoor signage allows you the unique opportunity of updating your clientele with any new info you want them to know about. Promotions, sales, clearances, events – all these can be communicated to the public via your outdoor signage. You’ll see that foot traffic through your doors can be increased through your compelling message or announcement on your outdoor sign. Again, combined with your other forms of advertising or marketing, it can be a powerful reinforcement of your offerings.

Your Brand Image Through Your Outdoor Signage
Consider the outdoor signage for your business as a significant conveyor of your brand image – concisely and attractively communicated, right above your door. The potential is enormous and ongoing, an investment well worth considering.

Looking to take your business to the next level with an epic outdoor sign?  Contact Lighthouse Sign Co. for a quote today.



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